Ready for Cortina
Shortly before the World Ski Championships in Cortina d’Ampezzo (7 – 21 February), Pandinavia was chosen by Wendy Holdener’s management team as a merchandising partner. A small yet refined webshop featuring fan articles has just been launched. Now the whole Pandinavia team are keeping their fingers crossed.
Wendy Holdener is one of the best ski racers in the world and will be in the running for medals in several disciplines in the Dolomites.
She first put on skis at the age of two and a half. Shortly afterwards, she knew that she wanted to become a ski racer. Her dream came true. At the age of 17, the friendly resident of Schwyz in Switzerland competed in her first World Cup race. At 19, she made it onto the podium for the first time. Since then, she has achieved success after success. Her goal has not changed over the years. She says, “I want to constantly improve in order to ski through the gates faster and faster.”
In addition to programming the webshop which offers a wide variety of items from beanies to mugs and calendars, Pandinavia is also taking over part of the production process and ensuring smooth logistics.