Formula 1 is a premium sport. The expectations for a team’s merchandising are therefore extremely high, as you would expect. A perfect task for Pandinavia. Pandinavia was responsible for the concept, design, and production of the entire merchandising range for the Sauber F1 Team. A matching collection of the highest quality products was created. On the other hand, Pandinavia was also responsible for the logistics and global sale of fan items via the specially programmed web shop.