Phänomena Merchandise for Lasting Impressions
We had the opportunity to develop a merchandise collection for Phänomena, the interactive experience centered on AI and robotics. The focus was on creating a product line that captures the themes of the exhibition, translates them into compelling designs, and appeals to a broad audience.
Together with Phänomena, we developed a cohesive merchandise collection that is compelling both in terms of content and visuals. From product selection and design to final implementation, we worked closely with the client as partners throughout the entire process. We placed special emphasis on thorough trend scouting to create products that are contemporary, relevant, and durable.
The corporate design, featuring an expressive color combination of purple and turquoise, ensures high brand recognition. Elements from the world of robotics were deliberately integrated into the collection. The result is a balanced product mix that appeals to diverse target audiences and effectively complements the Phänomena experience.
To enrich the in-store experience, selected items were developed exclusively for the exhibition shop, including experiment kits and thematically appropriate promotional items.
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