Peach Please: Merchandise Collection for Rivella Peach Zero

For the launch of the limited-edition Rivella Peach Zero, we had the opportunity to develop a merchandising collection featuring the distinctive Peach design.

Together with Rivella, we developed a merchandising collection to launch the limited-edition Rivella Peach Zero. From product selection to design to implementation, we provided comprehensive support for the project and consistently applied the distinctive Peach look and the campaign character Peachy to the various products.

Special attention was paid to selecting products tailored to the target audience and in line with current trends. The result is a cohesive collection with high brand recognition that effectively complements the “Peach Please” campaign and creates additional touchpoints with the brand.