High-quality Branding

As experts in finishing, we always have our clients’ reputation in mind, applying the motto: be careful where to put your name.
To ensure that the name of your product, your services or your brand is always shown in the right light, we always use the best finishing technology. The decisive role is played by the material of the item which is to be branded:

  •    Plastic: pad printing
  •    Metal: engraving
  •    Leather: embossing or tampon print
  •    Textiles and nylon: screen printing or embroidery

Screen printing
This is a printing technique which prints the colour through a stencil. This is laid on the material to be printed and covered in paint with a scraper, so the colour goes through the open parts onto the cloth and thus builds up the pattern. The layers of colour can be up to ten times thicker than with other printing techniques, so screen printing is the printing method which produces the most luminous colours. Almost all textiles can be screen-printed, as can glass plates, sheet metal and T-shirts, making this process very interesting for promotional items.

Pad printing
Pad printing is an indirect intaglio printing technique. The picture to be printed is etched onto a cliché plate by photomechanical methods. Each layer of colour is spread on the cliché using an ink spatula. Finally, the surface is cleaned, leaving only colour in the indentations. The printing pad now passes over the printing cliché and picks up the colour and transfers it onto the piece to be printed by pressing the silicon printing pad onto the part to be printed. The silicon rubber takes on the shape of the part to be printed, which makes pad printing particularly good for finishing uneven or very rounded materials.

Digital printing
Digital printing sends existing text of photo information for a PC to the printing system using a RIP (Raster Image Processor). A distinction is made between:
1. Computer-to-film: the digitalisation is just used to create conventional film.
2. Computer-to-plate: the printing plate is generated digitally.
3. Computer-to-press: neither film nor plate is necessary. The digitalised template is sent to the printer and directly imposed on a transparency. This is called Direct Imaging (DI).
Small runs can also be printed using entirely digital processes. In this case, the job is done with an ink-jet printer which functions like a colour-copier (Non-Impact Printing).
The advantages of digital printing include saving time and money. Changes can also be made from print to print, thus printing on demand, which suits smaller runs.

One of the highest-value forms of finish for your textile promotional items is embroidery. The design is placed on the cloth with up to eight colours by means of an embroidery machine. The cost depends on the number of stitches.
Embroidery is particularly suited to caps, polo shirts and jackets of all types. The advantages are washability and longevity. Embroidery practically never fades.

There are two ways of flocking textiles:

  • For the more complicated processes, millions of short threads (cotton, artificial silk, polyamide, polyester or acrylic) are applied in an electrical field to the promotional item, which has been covered in glue. This method gives a velvety but durable surface. Because of the relatively high costs, it is only suitable for large quantities.
  • The second method cuts the design out of a flocked sheet using a plotter and then attaches it to the promotional item with high pressure and heat. This method is best suited to small numbers of items.
  • Flock-printing is particularly suited to text and graphic elements with a single colour.

Engraving is usually the creation of a pattern on the surface of metal objects. According to the type of engraving, the design then appears in the same colour as the surface or in that of the material at the heart of the metal.

  • Laser engraving: Here a laser beam removes the top layer of the material with extreme precision.
  • Drill engraving: a design is engraved in the metal of the promotional item by means of a computerised drill. The depth of the drilling allows the colour of the core metal colour to appear (e.g. golden for brass). Only suitable for relatively simple designs.
  • Diamond engraving: no material is removed but it is pressed down under the pressure of the diamond. It is also suitable for rounded pieces and particularly delicate designs.